Social media marketing – why do it and what does it do?

Marketing is ubiquitous - this is an undeniable fact. Leaflets, messages via loudspeakers in stores and malls, colorful neon signs that attract attention, promotions and loyalty programs, and even a scent characteristic of a given brand - all these are elements of marketing aimed at attracting the customer's attention and encouraging him to use the service/purchase the goods. A channel that allows for very effective marketing activities is the Internet and social media marketing. What is this all about?

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