Increasing sales with Google Ads

As you know, Google Ads is currently a leader in advertising systems that allows you to reach a specific user according to his needs and preferences. Used to be Google Adwords, and now...

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Positioning in SEM campaigns – what is it and what effects does it give?

SEO, SEM, marketing - these are concepts that must be faced by anyone who is starting a business or wants to develop it, but has not yet conducted online activities. What is SEO and what is SEM? How do they differ from each other? How to approach positioning in both cases?

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