Redan SA

Brief description of the client

Redan SA from Łódź deals with logistics for online stores. It offers comprehensive logistics services, such as: order preparation, handling returns and complaints, and logistics audits. The company operates on the Polish market, also offering international transport enabling sales on foreign markets. The owners decided to use our services in the field of social media communication, combining it with SEM campaigns. to effectively promote your services and develop your market presence.

Challenge/goal

The main strategic goal was to build broad awareness of the existence of Redan SA. The challenge was for the company to be perceived not only as a warehouse, but as a professional business partner offering comprehensive logistics solutions. We wanted to emphasize the company's unique approach, ability to professionally manage logistics and the ability to return products to commercial circulation.

Our solutions

As part of our cooperation, we have developed a communication strategy. We conducted a detailed analysis of the ideal customer profile, monitored competitors' activities, and identified key messages and company values. We also created key visuals, including graphic templates for posts and ads, ensuring consistency with the website. We chose social media where the target group lives. They are: LinkedIn, Facebook and Instagram. Publications appear 8 times a month, which ensures regularity. In communication, we used the format of educational carousels, providing valuable tips and information, while building positive associations with Redan SA as a helpful business partner.

Benefits

As a result of the actions taken, the company attracts hundreds of visitors to its website via social media. An important result is a high percentage of user engagement, exceeding 50% on average per quarter. This dynamic traffic is a solid basis for running effective paid campaigns, especially in the context of remarketing in Facebook Ads and Google Ads campaigns. Thanks to this strategy, potential customers who have visited the website encounter advertisements reminding them of the offer in various places on the Internet, which increases the chances of successfully attracting their attention and interest.

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