Project Bike

Brief description of the client

Project Bike is a specialized bicycle store offering a wide selection of renowned brands such as Trek Giant and Pinarello. Their offer includes not only the sale of high-quality bicycles, bicycle accessories and trainers, but also comprehensive services, such as Bike Fitting. Additionally, they are an official Shimano service center, which provides their customers with professional technical service and assistance.

Industry: Rowerowa
Technology: Facebook Ads, Google Ads
Problem: Sale 
Market: Poland

Challenge/goal

The client's goal was to increase sales of its products, with an emphasis on bicycles and bicycle accessories. They wanted to attract more traffic to their online store, which would translate into a significant increase in conversions. They were particularly interested in achieving a high return on investment (ROAS), which was a key indicator of their success in SEM campaigns.

Our solutions

We focused on driving traffic to the website through a variety of channels. We constantly optimized and monitored our SEM campaigns. The strategy was based on promoting seasonal products tailored to customer preferences and market trends. Additionally, we actively promoted the store throughout Poland, which contributed to increasing the brand's visibility and reaching new customers.

Benefits

Thanks to our activities, Project Bike achieved a number of benefits that significantly influenced the development of their business. Increasing online visibility and promoting the store throughout Poland contributed to attracting more potential customers. Continuous monitoring and optimization of our campaigns allowed us to achieve our goal, generating high website traffic and a significant increase in conversions. Additionally, our activities contributed to increasing brand recognition, which had a positive impact on the client's long-term business success. The achieved ROAS of several dozen thousand proves the effectiveness of our activities.

494,60%

Conversion increase

7458,48%

ROAS

547,60%

Increase in the number of users

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