Online store – Irbud

Customer description

Irbud is a construction store specializing in the supply of high-quality building materials. So far, it has operated mainly in the Silesian Voivodeship, offering a wide selection of construction products. Their assortment includes various types of construction materials, tailored to the needs of both professional contractors and individual customers. One of the company's main priorities is to provide customers with comprehensive service and high-quality products to meet their expectations and ensure satisfaction with construction purchases.

Challenge/Goal

The main challenge for Irbud was to start online sales and promote its brand throughout the country. Despite its local reputation, the company needed to expand and expand into e-commerce. They asked us to create a responsive online store and run an SEM campaign. Their offer was very competitive, so the goal was to increase the brand's visibility on the Internet and generate sales through SEM campaigns and sales platforms such as Allegro.

Solution

The proposed solution for Irbud included the creation of a responsive online store with an extensive product database, which enabled the client to expand into the e-commerce market. The store was effectively integrated with the Baselinker platform, which allowed for the automation of sales processes and centralization of sales information in one place. The store design was planned in such a way as to enable customers to flexibly calculate shipping costs, depending on the selected delivery method, which greatly facilitated the purchasing process and increased customer satisfaction. Additionally, the store is equipped with an advanced product search engine and filters, which makes it easy to use and intuitive for users.

 

Benefits

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Development on a nationwide scale:

Transforming Irbud into an e-commerce platform allowed it to reach customers throughout Poland.

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Automated sales:

Thanks to the integration of the online store with Baselinker, the company gained an automated sales system that allows managing all processes in one place, including inventory control and orders.

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Dynamic development:

Adapting the store to advertising campaigns contributed to the quick start of online sales, dynamic development of e-commerce and further business success of the client.

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