Marketing analytics

Marketing analytics is a key element of any effective marketing strategy.

At Brand New Brand, we perfectly understand how important it is to collect, analyze and interpret data regarding advertising activities and online campaigns.

Thanks to marketing analytics, we can better understand our customers, their needs and preferences, as well as assess the effectiveness of our activities.

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    What can you achieve with marketing analytics?

    At Brand New Brand, we use advanced analytical tools such as Google Analytics to track the effectiveness of our advertising, identify key performance indicators (KPIs) and improve marketing strategies. We analyze a variety of data such as clicks, conversions, costs, and user profiles and behavior to provide our clients with valuable knowledge that supports data-driven decision-making.

    In the case of advertising on Facebook Ads, we use the Facebook Pixel tool, which allows us to monitor the effectiveness of advertising on this platform. We analyze key indicators such as reach, engagement, conversions and costs to identify optimal advertising strategies tailored to the needs of our clients. In addition, we offer a target group segmentation service, which allows us to reach the right customer segment by providing them with personalized advertising messages.

    Thanks to marketing analytics, you can monitor and evaluate the effectiveness of your advertising campaigns in real time. We provide reports and analyzes that will help you make decisions about your advertising budget and campaign optimization.

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    What do you gain by working with
    Brand new Brand ?

    Are you looking for help with your marketing activities? Choose professionals with many years of experience and great knowledge! Brand New Brand is, above all, about people focused on your success. It is worth choosing us also because:

    • We are a marketing agency, so we deal with every aspect of internet marketing activities. We know how to combine various activities with the same goal.
    • We carefully track user behavior - both direct, i.e. those in which we see how the user behaves on the website, and indirect, i.e., those that show how the user came to the website.
    • We control the sources of traffic to the website and react immediately when we notice any irregularities and correct all errors.
    • We have already worked with hundreds of cases for our clients. We probably have a ready solution to your problem.
    • We understand business and its elements, we have cooperated with many industries so far, and we translate our experience into work.
    • We are experts, so you can count on continuous substantive support, e.g. in the form of consulting.

    How are we doing?

    Our strategy is contained in a specific plan:

    Brief and analysis

    We conduct a detailed interview to obtain as much information as possible about your company. We analyze current marketing activities, information provided and competition. Together we determine who we want to reach and what problems/challenges/needs the person we want to contact has.

    Consulting and tool configuration

    Google Analytics is an essential web analytics tool for both us and you. Already using them? If so, we want to help you use its full potential through advanced configuration and analysis of conversion reports, so you can take full advantage of the available information.

    Implementation and optimization

    Conversion analytics is based on collecting various data from various sources. This includes both quantitative data such as the number of visits, cart abandonments and registrations, as well as qualitative data that describes the user experience on the website or during the conversion process.  

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    Consult your idea for a Facebook Ads Campaign

    Are you wondering whether your campaign idea will work?
    Are you worried about burning your advertising budget on ineffective activities?

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    What goal do you want to achieve?

    Thanks to web analytics, we obtain data about website users, analyze them and use them to later improve the website.


    E-commerce sales

    We plan and implement promotional campaigns for new products and brands. Our goal is to develop a strategy and increase your online sales.


    E-commerce sales

    We plan and implement promotional campaigns for new products and brands. Our goal is to develop a strategy and increase your online sales.

    Lead generation

    By matching the campaign to the marketing funnel, you can quickly increase the inflow of qualified leads to your sales department.

    Lead generation

    By matching the campaign to the marketing funnel, you can quickly increase the inflow of qualified leads to your sales department.

    Employer branding

    The best have always wanted to work with the best. Therefore, let your future employees know you as a market leader.

    Employer branding

    The best have always wanted to work with the best. Therefore, let your future employees know you as a market leader.

    Frequently Asked Questions

    Web analytics is a process that includes the collection, processing and analysis of information related to online activities, users and websites.

    Google Analytics can be effectively used for basic user analysis. If you need more advanced research, tools that generate heat maps and record website sessions, such as Yandex Metrica, Mouseflow or Hotjar, will be irreplaceable.

    Web analytics contributes to the collection, analysis and interpretation of data related to website traffic. This allows you to understand user behavior and improve your online activities.

    We believe in the WIN WIN principle, so our goal is for the customer to want to cooperate with us, not to have to. We conclude contracts for an indefinite period of time, with the possibility of termination after three months of cooperation.

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    Do you have a question or are you interested in working with us? We encourage you to use the contact form or visit our office.

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