Is your website prepared to effectively attract customers?

Do you have a website for your business? When creating online websites, we count on success in the form of dozens or hundreds of completed forms. However, in reality it does not always look like this, and the CRM database is empty. If your company is struggling with this problem, check out the article and find out what requirements your website should meet to effectively attract customers.

Key elements of a website for a B2B company

Before you start acquiring customers, make sure that your website meets all requirements, including technical ones. Thanks to this, you have the opportunity to make it easier for users to find your company online and you improve the conversion path through appropriate architecture. Below we present several important aspects, the conscious consideration of which can significantly increase the number of conversions on the website.

Buyer persona and marketing funnel as a basis for website architecture

Before you start working on your website, create a solid plan that will impact the performance of your website. Start by defining who your target audience is and then analyze how they make decisions. Consider what information is crucial for it, and then plan each subpage so that it fully meets expectations. Remember that navigating your website should follow your marketing funnel, which provides a path to conversion.  

Information architecture

Based on the collected information, plan the website so that navigation is intuitive for the user. Each subpage should contain valuable content and a clear CTA (call to action). This increases the chance that the potential customer will make the desired interaction because they will have a clearly defined path to conversion.  

A well-prepared offer

Consider what information a potential customer needs to consider your offer. The key aspects are: price, benefits, and process duration. Check what your competition is communicating and think about what features are your unique value. Your company's experience and skills are important, but instead of listing them, explain what your client will gain from it. Use the language of benefits to help strengthen your message.

Convenient forms of contact

Remember that every client is different. Some people prefer a quick conversation by phone, while others prefer to exchange information via e-mail. Don't let a potential customer give up because they can't contact you in a way that's convenient for them. To avoid such a situation, provide your phone number, e-mail address and a simple contact form on your website.  

Contextual CTAs

As you already know, CTA matters a lot. It is important that the call to action arouses emotions and the willingness to click. A good practice is to use a contextual CTA that clearly defines what will happen after clicking, e.g.: "I'm downloading the e-book", "Make an appointment for a free consultation". This practice can help you maximize conversions.

 

What else does your website need? Download a free e-book!

Above we have presented some basic aspects that will help you start working on your website. If you want to learn more about what type of content to include on your website and what technical issues your website must meet, download our free e-book. You will receive more valuable tips that will help your website increase conversions.

Find out more in the e-book!

Download the free e-book "13 steps to a website that sells!" and check if your website is ready to attract customers!

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