Integrated e-marketing

Network activities should not only be strictly defined, but also integrated. What does the term integrated marketing mean? The simplest way to define it is the sum of various activities that should be carried out in order to increase the visibility, responsiveness and effectiveness of a given company.

Integrated e-marketing – why is it so important?

All companies are trying to develop in the Internet space, primarily because it is an easy and quick way to obtain information, order products, and analyze prices. From the recipient's point of view, the leitmotif will always be the statement - the sooner, the better. However, the amount of competition on the online market is growing more and more every moment. That is why conducting integrated marketing is an activity on all levels that we must take care of when opening up to the Internet space.

Creating a website is essential, our offer needs an appropriate place to present it graphically. A well-run online store will encourage you to make purchases thanks to its visual part alone. Social Media is another basis, but this time in communication between the company and the recipient. However, here it is important to pay attention to the purpose of conducting them. Facebook or Instagram will not replace our online store/website. This is a unique place of the history of products, the company and the relationship we will try to establish with a potential customer. A company that wants to gain trust needs communication and even if we have the impression that the activities require too expensive investment, it is at this stage that we combine three platforms into one coherent image, namely we have a visible offer (website), products (store) and the most important Client (Social Media). The next stages include equally efficient Facebook Ads and Google Ads. The position in which our company appears in the search engine compared to the competition means, in short: whoever I notice first as a potential customer, I will consider the authority.

As a marketing company, we have also opened up to integrated marketing to comprehensively deal with brand implementation. What are our activities about?

  • Creation of a website
  • Implementation of an online store
  • Facebook Ads
  • Google Ads
  • Positioning
  • Marketing videos
  • Social Media
  • Photo sessions
  • Preparation of a marketing strategy
  • Visual identification
  • Moodboard
  • Apps
  • Graphics (leaflets, banners)
  • Word of mouth marketing
  • Maintaining relationships with recipients

Thanks to conducting so many different branches of marketing, every company, regardless of whether it is already online or is just emerging, has the opportunity to build a strong and permanent position.