How to conduct an SEO audit yourself

Effective website optimization is much more than increasing the number of organic visits. This allows you to better reach users who are interested in your business. Learn how to conduct an SEO audit!

read more
loudspeaker

Integrated e-marketing

Network activities should not only be strictly defined, but also integrated. What does the term integrated marketing mean? The simplest way to define it is the sum of various activities that…

read more
loudspeaker

Company image on the Internet – a virtual world?

Image is the way in which a given product, service, company or person will be perceived by potential customers. When establishing our company, we try to ensure that every detail is well refined. We carefully select employees and create a place that will allow us to achieve all our intended goals.

read more
loudspeaker

Video marketing – something is happening

When it comes to internet marketing strategies, video marketing is definitely one of them. The published content is intended to attract attention and make potential customers interested in our offer. Colorful, sometimes controversial and meeting specific needs in the online market, this is what the content presented in video materials should be like. They are supposed to meet the main assumptions of the company and be a showcase of what we know best.

read more

Positioning in SEM campaigns – what is it and what effects does it give?

SEO, SEM, marketing - these are concepts that must be faced by anyone who is starting a business or wants to develop it, but has not yet conducted online activities. What is SEO and what is SEM? How do they differ from each other? How to approach positioning in both cases?

read more
loudspeaker

Social media marketing – why do it and what does it do?

Marketing is ubiquitous - this is an undeniable fact. Leaflets, messages via loudspeakers in stores and malls, colorful neon signs that attract attention, promotions and loyalty programs, and even a scent characteristic of a given brand - all these are elements of marketing aimed at attracting the customer's attention and encouraging him to use the service/purchase the goods. A channel that allows for very effective marketing activities is the Internet and social media marketing. What is this all about?

read more
loudspeaker

Marketing? And what good is it to anyone?

Unfortunately, everyone needs marketing. Most likely, everyone has it. Although sometimes unconsciously, everyone conducts specific marketing activities. After all, every entrepreneur tries to…

read more